As you know the world is changing so fast, so as the ways of doing business. Now, It is not enough to have just offline business presence, You have to be there where your customers are. Consumer behavior has changed over time and now everybody is living in a digital world.
Your business online presence can have a great impact on your success and Your Website gives you a strong online presence.
A website plays a great role in complete eco-system and your business growth is depend son your online presence. If you are not online, you are nowhere. Better you admit it.
So Here are 8 Reasons Why You Should have a Professional Looking Website for Your Business-
People are Searching For your Online
This is the first and far most imp reason of having a website.
Did you know- 97% of Consumers go online to find and research before buying a product or services.
And after the COVID pandemic more than 50% of them buy the product/Services online
Easy to Sell Services and Products Online
Website gives you the opportunity to showcase your Services and products and sell them online. You can easily build an e-commerce store with the help of WordPress and WooCommerce and for this you don’t need any technical or coding Knowledge.
Website increases your Brand Credibility
This is one of the main reasons you should have a website for your business. Website increases your business and organization credibility.
Did you Know- 75% of people have judged a company’s credibility based on its Website look and design.
You can easily showcase you Customer reviews and testimonials on your business website. When your website visitors see your real customer reviews, testimonials and True success stories, it build trust and provide you better conversion. It establish your Social proof and make you apart from your competitors.
Your Website can Generate Unlimited Leads
This is One of the strong reasons you should have a website.
Website is One of the biggest and most Important source of leads generation.
Most of the Business owner ignores this point and never think that their website can generate the endless Leads for them.
There is an unlimited opportunity to generate leads if you have a well optimized Website.
And to Optimize your website you should focus on some points like-
Personalized CTA (Call to Action) Button like “Signup for Free”, “Book a Free Consultation”, “Start a Free Trial”, “Call Us now” and “Learn More”
SEO (Search Engine Optimization)- Optimize Your website for Search Engines Like Google, yahoo and Bing can bring more targeted traffic on your website. More traffic means more customers.
So get your website ready for Search Engines. Focus on Website Looks, Navigation, Mobile Responsiveness, Readability, Content, Website Load Speed, Internal & External Links,
Did you know- More than 50% of Website visitors leaves your website because of Poor Navigation and Low Website speed.
So When you plan a website for your business focus on these factors and optimize it for Search engines and as well as for Your consumers.
A website makes your brand more visible
As I said in last point, if you optimize your website well then it attracts targeted traffic and eventually you get more visibility for your business. So Website is a great tool for Brand awareness.
Easy to Re-target Your Potential Customers
So when you have well optimized website, you get more traffic, and it is very easy to convert your website visitors into a paying customer by re-targeting them.
And, you can do so with the help of some free tools like Google analytics and Facebook Pixel. You just need to install them on you website and the magic will start happening. And, It is very easy to install these tools on your website, you don’t need a Website developer to do so.
Gives You opportunity to understand Your Customers need better
Google analytics and Facebook Pixel not only give you the opportunity to retarget your website visitors but also helps to make up understand about your Potential customers.
They help you to give you clear audience insight. With the help of these tools, you can easily know lot of things about your potential customers like the demographic information…………………….
With the help of Google Analytics and Facebook Pixel, You can also track your website performance through some metrics like-
- The number of people visiting your website regularly.
- The number of people who visited your website only once
- You can track the conversion rate.
- Customer engagement-Which page your website visitors liking most and engaging more with. With the help of this, you can write better content and can improve the existing one.
- Why visitors are bouncing off your website.
- How much average time, they are spending on your website?
- The city, state and country you are getting most traffic from
- The average age of your website visitors
- The device (laptop, Desktop or Mobile) they are using
- The gender ratio (male, female) visiting your website most.
A website is an important part of online marketing
As you know, Digital Marketing provides you more results, Brand visibility and growth than the traditional Marketing like print ads, Brochures, Flyers and hoardings, etc.
Now, you must admit that without proper digital marketing, you can not provide a sustainable growth to your business. Your business may die if you do not adopt the digital things and these changes.
Website provides a vital role in digital marketing and it is a key tool in your business growth.
There are many more reasons to have a business website but These were some critical points which proves that you must have a business website. So Don’t think again and get a professional looking website for your business.
If you think, getting a website ready for your business is expensive then let me tell you it’s not, Nowadays it is very easy to create a professional looking business website, you can create it at your own without hiring any website developer of agency. You don’t require any prior technical or coding knowledge.
If you are interested, you can get enroll in our Business Website Creation Course.
For your Success…!!!
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