Leads are the fuel to your business. Without Leads, it’s almost impossible to survive in the business.
According to the Report, 65% of businesses admit that generating leads is their top marketing Challenge.
What is a Lead?
In business, we have heard about this a lot in our daily life. Right? So what is a Lead?
If I talk about in business terms then “A lead is a connecting link between you (your business) and your prospect who is out there in the real world”
But in Simple Words- “Any person who shows a specific interest in your business, Brand, products or Services can be considered as a Lead”
A lead basically contains Name, Email id and/or Phone.
What is Lead Generation?
Lead Generation is the process of attracting and converting Strangers & Prospects who showed or might show interest in your product and services into your paying customers.
Why We need Leads for our Business?
We need lead generation because Leads is the lifeline of a business. Lead is the fuel to your business. Did you know – one of the biggest reasons of a Business shutdown is not to have enough Leads for your business. Leads when convert into paying customers increase your revenue and business growth.
Lead generation allows you to target your potential customers and collect valuable information about them like their needs, their preferences and their desires
When you have all this basic information about your prospects then you can reach out to them with exact solution of their problem.
But remember- It’s not about the number of leads but the quality of the leads. There is no use of generating such leads who are not interested in the need of your products and services. So always target the right audience after researching about your potential customer’s persona.
Tools to Generate Unlimited Leads
Tools are the real weapon in generating Leads. They make your work easy; they can do wonders.
However, I have told you various methods of Lead generation but this is one of my favourite methods. I widely use these tools to generate leads for my business.
You can only feel and see the magic of these tools once you start using them for your business.
In my initial business days, the biggest mistake I did, was not using the tools for my business. I used to think that when we have lot of other free ways so why to spend money on the tools.
But, can you imagine banging the nail in the wall without hammer or a doctor operate a surgery without tools? Absolutely Not! Tools make your life easy and they work like a life saver in your business.
So, I realized my mistake after a lot of frustrations and trying lots of methods. I got to know why I am not getting the desired results.
So, I started using the tools and I felt the magic happening. So, I would highly recommend that you should use these tools. You can try their trial version or Trial period without purchasing them.
Once you find the right tool and some positive results, you can go for the Paid version or subscription.
Here I will talk about some powerful, easy to use and affordable Lead generation Tools. I would strongly recommend trying all the tools and stick to the ones generating highest quality leads for you.
I personal have used these tools for my business and they have done wonders for me. So, these tools are practically tried and tested by me. If you want to learn practically how these tools works, you may like to join our Lead Generation Mastery Course where we teach you how to use these tools in details by showing you practically.
Here is the list of Tools for B2B Lead Generation-
Snov.io is a great tool in generating leads. It is available as a chrome extension. it’s an outreach automation platform that helps in lead generation, email sending and email tracking.
Basically, it helps us to find the email ids of a company and help us to send the emails.
As you know, getting email ids of the decision makers in a company is very difficult. Most of the companies keep their support emails ids on their website or social media platforms. But you know if you want to sell your services and products then you should contact the right person. You need to contact the decision maker and most of the cases it is either CEO, COO, CTO, CFO of the company.
You need to approach to the right person and “findthatlead” helps you in that.
You can schedule an automated email campaign to nurture the Leads.
There are lot of more features and functionalities snov.io offers like- “Check Website technology”
FindThatLead is another great Lead Generation Tool. This tool helps you to find out the email ids from a website. It is available as a chrome extension.
Once you have the email id of the right people, you can setup drip campaign
Getprospect.io helps you to find out the email id of people from Linkedin. It is available as a chrome extension
You know Linkedin a great platform to find the B2B Leads.
Let’s suppose your offer ERP services to mid-sized and big companies then you should contact Chief Executive officer, Chief Financial officer or Chief Technology Officers of the companies because they are the real decision makers.
You can pitch them your services and how your services can help them to achieve their Goal easily.
And, With the help of getprospects.io, you can easily find out these email ids. In the past, I have tried this tool for one of my clients who used to offer ERP Services to companies.
We find out 1000 email ids of CEO and CFOs of the different companies and setup a drip marketing campaign by offering them the better solutions and we got 20% conversion from that list which is huge.
Reasons are very simple, First, we were approaching the right people (Decision makers), Second we did some good research on their companies and find out the most possible challenges they must be facing which can be solved with a better ERP solution.
We started making the connection with them and started sending few good and useful email before we pitched our services.
We connected most of them in our Linkedin Network as it makes us easy to reach out to a person when he or she is in our network. As a result, we converted
Note- once you get the email id’s, do not offer your services in first email. There is a process for that. Like ERP services are very costly and has a long commitment with the company so it takes a long thinking process.
You should start making the connection first, Educate your prospects, talk about their challenges, and possible issues they have, Offer them the better content. And, I am sure they will reply
Lusha (lusha.com) is one of the best tools for B2B Lead generation. It is available as a chrome extension.
Like getprospect.io, it works in Linkedin and find out the email id and phone number of people.
For example- if you are running a digital marketing agency and works particularly with a particular industry say hospitality or healthcare.
Then with the help of Lusha, you can easily find out the list of the key people name, company name, email id, mobile number etc. as per your filtration used in Lusha.
Mailshake is an email outreach tool, it’s a great email marketing platform. You can easily create campaign and reach out to your leads easily with this tool.
This tool helps you to send email to your leads and help you to convert the leads into your customers.
It can integrate with other most of the email and CRM tools. Mailshake is a very effective tool for cold emailing. You get a great support from Mailshake.
However, I prefer Other email marketing tools like ConvertKit, GetResponse and Aweber ,etc. over MailShake.
But, it’s a great tool to learn cold email marketing and how to reach to your cold prospects.
LinkedIn is a great tool in generating B2B leads. If you want to generate high quality leads then LinkedIn is the best source.
Did you know, more than 80% of B2B leads generated from different social media platofrms come from LinkedIn.
Image Source- QuickSprout
So how to generate leads on LinkedIn?
Here are few Tips can follow to generate leads through LinkedIn-
- Optimize Your Profile- This is the first step you need to do. Optimize your profile so that it looks professional and attractive.
Use a professional profile image and use a headshot and not your company Logo.
Put a professional description with keywords in your profile along with your current Title. Title may looks like “CEO at BeautyGlad-Home Salon”
- Connect with People- Find out the people by their company and Title and start building your network. Engage with other people content and build your network
You can use tools like
- Post Great Content- Post some relevant but valuable and useful content. While posting use a good Image and insert your website link strategically. Share your knowledge with others.
LinkedIn is not a typical Social media Platforms like Facebook or Instagram so make sure you post something which match to the audience. LinkedIn is a professional space and let it be like that.
People don’t like when they see unprofessional posts or content and it can also harm your reputation and credibility. So keep this thing in mind while sharing anything on LinkedIn.
- Cold messaging- It’s a good way to generate leads but I believe 80% of the people do it wrong way. You have seen multiple times that as soon as you accept some one request, they send you a standard sales pitch and try to sell you straight away. I have received hundreds of such messages so far which I never bother to reply or sometime even read.
Please understand this thing people have not accepted your connection request that they want to purchase your services/products but they accept to make connection to broaden their network and to maintain professional relationship where they can be in like minded people.
So what is the right way to cold messaging?
First, create a good relationship with them. Thanks them for accepting your connection request, introduce yourself, let them know what you do and How amazing it is for you to be part of their network (Do not try to sell anything in your first few messages). While you exchange messages, give value to their time.
I hope by end of this guide, you know how to generate the leads using these amazing Tools. if you want to add something to this list then you can contact me.
For Your Success,